Implementing Standards for Fresh Produce Marketing in PNG

mixed veges

The fresh produce market demands quality and will make or break a supplier on what they can deliver.  PNG growers produce quality vegetables, but, sadly,  also have quite a share of more mediocre product.. How well the produce is regarded depends very much on who you are talking to, their perceptions, and especially what their experience is with higher quality produce.  These qualitative assessments make it quite hard to get an accurate picture and get any messages for improvement back down the line.

Fresh produce quality standards for many types of produce are well documented by several agricultural, health and trade organisations, see UNECE , CODEX, and USDA . Largely though, these stop short of linking the standards to practical measures needed to achieve the standards.

A set of quality standards backed by the methodologies to deliver on these will guide suppliers in growing, not only their produce but also their market share and profits. should this work?

Now that is a big question .... We address this and look at solutions in our elearn course - "Building success in vegetable marketing". .


One of the outputs of this couirse is the development of quality frameworks to guide farmers and other stakeholders in growing and marketing of fresh produce items:


Sample quality guide framework for Tomatoes
Characteristic Quality assessment criteria Production considerations Post Harvest considerations
 Moisture content      
 Flesh seed ratio      
 scarring / marks      
 pest damage      
 Smell, taste      
Degree of ripening      
mixed ripe packaging      


Contact Laurie for more info on providing the elearn or workshop opportunity to your organisation.



Tag: vegetable marketing standards fresh produce

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